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Tell a Compelling Story, Make the Sale Let the Best Copywriter Tell Your Story! Compelling stories make an emotional impact on your prospects. And turn lookers into buyers. They inspire credibility. They establish trust. They offer implicit solutions to problems. They anticipate questions and answer them in advance. They are, in short, your secret weapons!
 From the Desk of Steven C. Scheer, Dear Business Owner, Oprah never tires of saying that everyone has a story. Tell me yours and I'll turn it into an irresistible pull of more potential customers for your products or services than you ever dreamed of. Today's customers are nobody's fools. But they do want to listen to those who capture their attention with what matters to them. Their resistance melts away like strawberry ice cream on a hot summer day when you appeal to their hearts as well as to their minds. And that's where stories come in. Let's face it, everybody loves a good story. It's stories that change minds. They do it in the subconscious of your prospects. And that's where it counts, because that's where buying decisions are made. It's the human heart that decides. The head merely assents. So you need the best story behind your products or services. And that's where I come in: I am Steven C. Scheer, with decades of writing experience behind me. I can work magic for you, your products or services. I can be your secret weapon. I work behind the scenes with and for you. I can put the best foot forward on your behalf. I have what it takes.
What's the secret behind this kind of success? Could it be Passion - Promise - Proof? A kind of trinity in its own right?
PASSION: People want more than what they say they want. Deep down they want what you and I want, too: love and respect and admiration. A chance at happiness. At adventures. And here's where Emotional Appeal to their Core Values comes in. Suppose, for just a simple example, that you are selling a book on diet and nutrition. You lay out the facts, the benefits of your book. Your customer will look younger and become healthier. And that's great. It isn't anything to sneeze at. But what you really need is for her to see herself as a new person. She needs to see herself turning heads at the beach in her brand-new bikini. PROMISE: To fulfill her needs at the level of her Core Values, you need to make her feel that the new person she has become is respected and admired for her accomplishments. Your book on diet and nutrition is now suddenly more than what it is on the surface! The whole is now greater than the sum of its parts. The facts are the same. But the story they tell is more compelling than that. The story cuts deep. It makes an impression in her heart in a place where such impressions really matter. PROOF:Testimonials about your diet and nutrition program - especially those coming from authorities whose expertise is beyond question - will make her feel that she has truly done the right thing by trusting you and by choosing your book. And her friends will want to know why she suddenly glows. And she will sing your praises. Word of mouth will kick in "like nobody's business." Her friends and their friends will want to buy your book, too. Because it isn't just about diet and nutrition any more. It's about what makes women feel happy. What makes them loved and respected and admired. What makes them feel that they have a chance at happiness at long last. But Compelling Stories Will Make Them Buy! Also, consider this: . . . is an old saying. But do you really think that surgeons will operate on themselves when they get sick? Not on your life! They'll call in a specialist. And hope for the best. And another thing: all freelance copywriters are NOT created equal. Sure, they can all churn out copy - but copy that SIZZLES and SELLS? Don't bet on it. It's your money that's at stake. If what you are selling isn't illegal. If you are not into SPAM, then I am your man! Warmly, PS: Write or phone or fax or e-mail me for a FREE consultation. A $97 value. You will find that working with me
is a happy experience. And profitable, too. |